The Relationship between Word of Mouth Type and Repurchase Intention - Restaurant Industry for Example

碩士 === 中國文化大學 === 全球品牌與行銷碩士在職學位學程 === 106 === Nowadays in society, due to fierce competition, consumers are used to using keyword to search for the web related to restaurants before they go for restaurant to dine. Therefore, restaurants operators need to think about how to enhance the restaurants wo...

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Bibliographic Details
Main Authors: KU, LING-WEN, 辜稜雯
Other Authors: CHOU, CHIEN-HENG
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/c3gm66