Case study of a private k-12 school’s kindergarten to investigate parents’s satisfaction of the school’s marketing strategy, brand image and syllabus plan.

碩士 === 中國文化大學 === 全球品牌與行銷碩士在職學位學程 === 106 === The purpose of this study is to understand the relationship between the brand strategy and the image and curriculum of the school.Based on the relevant literature theory and the educational status and demand of this study case, the research framework is...

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Bibliographic Details
Main Authors: Chen,Tzu-Hua, 陳姿樺
Other Authors: Tien,Han-Kuang
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/95m6sk