The Effect of Collectivism, Ethical Self-identity, Environmental Concern, Food Safety Concern, and Health Consciousness towards Purchase Intention of Organic FoodExtended Research Framework of the Theory of Planned Behavior
碩士 === 中國文化大學 === 全球商務碩士學位學程碩士班 === 107 === ABSTRACT The present study attempts to extend the Theory of Planned Behavior (TPB) through investigating the consumers intention to purchase organic food in the context of Taiwan and Mongolia. The original TPB model has been extended by adding five new co...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/masy8j |