The Effect of Product Type and Product Statement on Beheaver- from the Discuss Regulatory Focus Theory
碩士 === 中國文化大學 === 行銷碩士學位學程碩士班 === 106 === This study aims to explore the impacts of different types of goods in the online shopping environment and the regulatory fit that can be made by the statement of different commodities on the consumers’ attitudes towards brands and products, and their purchas...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5bjkc8 |