The Effects of Online Word-of-Mouth and Product Knowledge on Purchase Intention—The Case of the Italian Style Restaurant
碩士 === 中國文化大學 === 國際企業管理學系 === 106 === Since invention of the Internet and the popularization of mobile devices, the smart technology application, people's communication methods were changed, and start many of the emerging industry ecology. The interconnection through the Internet is conducive...
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| Format: | Others |
| Language: | zh-TW |
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2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/njjq5d |