Cross National Study for Potential Consumers’ Expected Quality Attributes of Smart Home Products

碩士 === 國立虎尾科技大學 === 企業管理系經營管理碩士班 === 106 === Predicting potential consumers’ expected quality attributes is essential for any business to know the level of their customer expectations in order to set and improve the products and service based on customer need. The purpose of this study is to researc...

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Main Authors: Jettaphan Chuntree, 佳德判
Other Authors: Yi Hsu
Format: Others
Language:en_US
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/54k8br
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spelling ndltd-TW-106NYPI54570012019-09-21T03:32:45Z http://ndltd.ncl.edu.tw/handle/54k8br Cross National Study for Potential Consumers’ Expected Quality Attributes of Smart Home Products 跨國研究潛在消費者對智能住宅產品的期望品質屬性 Jettaphan Chuntree 佳德判 碩士 國立虎尾科技大學 企業管理系經營管理碩士班 106 Predicting potential consumers’ expected quality attributes is essential for any business to know the level of their customer expectations in order to set and improve the products and service based on customer need. The purpose of this study is to research on the factors that affect the expectation of customers for quality from a smart-home products. The data had been collected from 450 people of the students in Taiwan and Thailand and analyzed by 1-way ANOVA and Multiple linear regression in Statistica 10. The results indicate that the differences of nationality and age lead to the different results of customer expectation in quality of smart home products. This results will provide useful guidelines for planning and setting future strategies for improving business plans of Smart home products to fit customers’ demands. Yi Hsu 徐怡 2017 學位論文 ; thesis 60 en_US
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language en_US
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description 碩士 === 國立虎尾科技大學 === 企業管理系經營管理碩士班 === 106 === Predicting potential consumers’ expected quality attributes is essential for any business to know the level of their customer expectations in order to set and improve the products and service based on customer need. The purpose of this study is to research on the factors that affect the expectation of customers for quality from a smart-home products. The data had been collected from 450 people of the students in Taiwan and Thailand and analyzed by 1-way ANOVA and Multiple linear regression in Statistica 10. The results indicate that the differences of nationality and age lead to the different results of customer expectation in quality of smart home products. This results will provide useful guidelines for planning and setting future strategies for improving business plans of Smart home products to fit customers’ demands.
author2 Yi Hsu
author_facet Yi Hsu
Jettaphan Chuntree
佳德判
author Jettaphan Chuntree
佳德判
spellingShingle Jettaphan Chuntree
佳德判
Cross National Study for Potential Consumers’ Expected Quality Attributes of Smart Home Products
author_sort Jettaphan Chuntree
title Cross National Study for Potential Consumers’ Expected Quality Attributes of Smart Home Products
title_short Cross National Study for Potential Consumers’ Expected Quality Attributes of Smart Home Products
title_full Cross National Study for Potential Consumers’ Expected Quality Attributes of Smart Home Products
title_fullStr Cross National Study for Potential Consumers’ Expected Quality Attributes of Smart Home Products
title_full_unstemmed Cross National Study for Potential Consumers’ Expected Quality Attributes of Smart Home Products
title_sort cross national study for potential consumers’ expected quality attributes of smart home products
publishDate 2017
url http://ndltd.ncl.edu.tw/handle/54k8br
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