Cross National Study for Potential Consumers’ Expected Quality Attributes of Smart Home Products
碩士 === 國立虎尾科技大學 === 企業管理系經營管理碩士班 === 106 === Predicting potential consumers’ expected quality attributes is essential for any business to know the level of their customer expectations in order to set and improve the products and service based on customer need. The purpose of this study is to researc...
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| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54k8br |
| Summary: | 碩士 === 國立虎尾科技大學 === 企業管理系經營管理碩士班 === 106 === Predicting potential consumers’ expected quality attributes is essential for any business to know the level of their customer expectations in order to set and improve the products and service based on customer need. The purpose of this study is to research on the factors that affect the expectation of customers for quality from a smart-home products. The data had been collected from 450 people of the students in Taiwan and Thailand and analyzed by 1-way ANOVA and Multiple linear regression in Statistica 10. The results indicate that the differences of nationality and age lead to the different results of customer expectation in quality of smart home products. This results will provide useful guidelines for planning and setting future strategies for improving business plans of Smart home products to fit customers’ demands.
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