A Gamified Marketing Contest System with Built-in Chat Bot Service and Follow-up Survey Mechanism
碩士 === 國立聯合大學 === 資訊工程學系碩士班 === 106 === The core value of marketing has progressed from “Marketing 3.0- Humanistic Value” in 2010 to “Marketing 4.0- Digital-Oriented” from 2016 to the present, changing the inter-action and social media around the world [1]. In our system, a Facebook fan page with...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/4nbtbx |