| Summary: | 碩士 === 國立聯合大學 === 資訊工程學系碩士班 === 106 === The core value of marketing has progressed from “Marketing 3.0- Humanistic Value” in 2010 to “Marketing 4.0- Digital-Oriented” from 2016 to the present, changing the inter-action and social media around the world [1]. In our system, a Facebook fan page with its messenger was hooked with our chatbot, interesting gamified activities and adaptive surveys into a marketing promotion campaign to engage the promotor to long-lasting the marketing promotion action using his social network relation.
There are two problems in marketing: First, how to attract customer’s attention continuously. Second, how to collect what are the customers want in a real-time manner. Therefore, in this system, a marketing promotion competition system with chat robots for all-day service was designed, in which “gamification” was used [2] to trigger promotor to take actions in the marketing campaign, so that the promotion will be going-viral. In terms of data collection, combine the Follow-up Questions [3] and PWA (Progressive Web App) [4] features to design an "adaptive questionnaire" in an effective way by selecting a good sub-sequential question based on the previous answer. The results are transmitted to the specified Webhook URL [5] for analysis and grouping for subsequent marketing promotion.
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