Importance-Performance Analysis of the Service Quality of Internet Banking APP- The Case of T Bank

碩士 === 國立高雄大學 === 國際高階經營管理碩士在職專班(IEMBA) === 106 === The study is based on SERQUAL scale, which aids “Importance-Performance Analysis” abbreviated IPA and explores the importance of T-bank customers perception in terms of various attributes of online banking App services provided by T-Bank and satisf...

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Bibliographic Details
Main Authors: SHEN, CHAO-SHENG, 沈昭昇
Other Authors: WENG, MING-JANG
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/bzaskp