The Effects of Facebook Live Streaming on Purchase Intention through Internet Purchase Agents.

碩士 === 國立高雄大學 === 亞太工商管理學系碩士班 === 106 === In the era of Internet and mobile Internet access, social media has followed this wave of development.Either big enterprise or small and medium enterprise are not only remaining the promotion of the traditional marketing channel, but begin to explore the pro...

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Bibliographic Details
Main Authors: HU,CHIA-YI, 胡佳益
Other Authors: SU,HWAN-YANN
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/vx745p