Using Technology Acceptance Model to Explore Consumers’ Using Intention for Surrogate Purchasing: An Example of LINE App
碩士 === 國立臺灣科技大學 === 管理學院MBA === 106 === Online shopping via mobile messenger applications (e.g., LINE) is a new type of online shopping platform. The rise of online shopping through these mediums is due to the popularization of smart devices, and both improved social and internet networks. A mobile...
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| Format: | Others |
| Language: | zh-TW |
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2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72y4am |