Inter-organizational Collaboration and Management Optimization - A Case Study on S Real Estate Agency

• Main Authors: CHANG WEI HSIANG, 張偉祥
• Other Authors: Sun-Jen Huang
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/gtzw6s

碩士 === 國立臺灣科技大學 === 管理研究所 === 106 === Taiwan has a shallow market economy that is highly prone to the influence of external environment changes., identifying a method to flexibly adapt to the market at times of substantial market environment changes is a challenge that Taiwanese small and medium- sized enterprises. This study adopted the Harvard case method to describe how Sandy, the case's owner, escaped from the corporate crisis and started her jewelry industry business encounter by the company as well as the adaptive strategies that are employed. The study results may Tiss is also used explore as topics including leadership, enterprise transformation, PEST, business model. The subject of this case study, S real estate brokerage, a large-scale real estate company focuses on brokerage and trading. The company manages all of its chain stores and has no franchises. Chain stores of real estate trading companies usually cooperate with one another for better performances in business districts; however, at the same time chains compete with each other in order to achieve their own sales performance requirements. Therefore, companies’ working environments become both competitive and cooperative within chains and each chain strives for its own performance. Will the situation affect chains to emphasize more on internal competitions rather than cooperations? Will the intense internal competitions reduce the company’s overall performance? How should a manager deal with various unit conflicts between chains? Through the case study, we gain insights on the organizational management conflicts in the context of cooperation and competition and how the company reduces the conflicts among various units and maximize the benefits of the cooperation by making appropriate changes and adjustments in the system. This paper contains two parts: the content of the case subject and the teacher’s manual. Through this article, managers and leaders of enterprises can gain insights on dealing with similar situations, cultivate leaderships, inspect situations II with different perspectives and finally make the best decisions to solve organizational problems.