| Summary: | 碩士 === 國立臺灣科技大學 === 管理研究所 === 106 === Due to the fierce competition in the global market, members of the Asian countries try aggressively to improve its manufacturing industry. With these new comers from the third world countries, Taiwanese manufacturing companies were forced to transform themselves from low cost manufacturing OEM’s into creative ODM’s or even own brand companies. Furthermore, in order to maintain the brand equity, management procedures are required to
be more systematic and persistent.
Under Cha Tzu Tang’s CEO (Mr. Wood) management, the company was able to transform itself from a traditional low cost manufacturer into a premier local cultural brand company. Furthermore, Cha Tsu Tang also faces the challenge to grow the existing local market and extend into the global market at the same time.
This case study focuses on how an enterprise can successfully transformed its core competence through supply chain integration and branding.
|
|---|
