| Summary: | 碩士 === 國立臺灣科技大學 === 管理研究所 === 106 === Public development plan is closely related to economic development, and inseparable from the rise and fall of industry. In the process of an enterprise whose core competence is influenced by the irresistible policies which were promulgated by the government, the personality and the crisis management capabilities of a conductor play a pivotal role in it. Furthermore, how to analyze the influencing factors and circumstances as well as to develop appropriate strategies are really challenging for conductors. The research illustrated an Electronic Manufacturing Services (EMS) entrepreneur in the process of starting from scratch experienced several times business crisis, the entrepreneur led his team with his personality of leadership and used various management methods to tide over these crises and finally accomplished entrepreneurial success. However, there was an irresistible incident came up again, the study clarified how should the entrepreneur do to tide over the enterprise crisis, taking the crisis as a chance to transfer his company to a more competitive enterprise. This case study research includes two parts, one is researcher’s own experience, and the other is teaching guide. The content of the study is composed of the researcher’s entrepreneurial process and the accumulative practical experiences. The aim of the study is to explore the leadership trait, crisis management, and strategic planning. The conclusion of the study can provide some solutions faced by the Electronic Manufacturing Services (EMS) entrepreneur in the process of starting a business as well as the administration and management. The study proposed the personality of entrepreneur, crisis management capabilities, project management and the application of tools in strategic management.
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