Strategies for Crises during Architectural Project Development – A study of Construction Company D

• Main Authors: Yu-Ching Cheng, 鄭予晴
• Other Authors: Hsi-Peng Lu
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/xns279

碩士 === 國立臺灣科技大學 === 管理研究所 === 106 === The object of the study, Construction Company D, is a small- or medium-sized private enterprise that mainly specializes in real estate development and residential and office building construction through cooperation with other entities . The owner of the business has over 20 years of business management experience and can handle risks, cope with stress, and follow business flows well. To plenty of small- and medium-sized enterprises, crisis handling strategies that can produce favorable results and create opportunities under fierce market competition are worth exploring. This study utilizes an individual case that focuses on an entrepreneur who begins from scratch and perseveres to run a company under harsh market conditions during a 20-year entrepreneurial process. The business owner perceives vulnerabilities in management as the company encounters a severe crisis. The entrepreneur then determines means of raising funds to maintain operations for future architectural projects in case of a capital bottleneck and formulating differentiated sales strategies and appropriate market proposals in case of land consolidation and whether the location of co-constructed land can lead to a favorable outcome. This study illustrates that entrepreneurs should consider proper strategies to cope with and alleviate various crises. This work comprises two parts, namely, the case study and a teaching guideline, and describes incidents encountered by the researcher and the entrepreneur during the entrepreneurial process. Part of the description is suppositional and not targeted toward any organization or individual. Finally, this study concludes that entrepreneurs can make decisions during crises by thinking from different perspectives and realizing their poor habits, correcting their shortcomings, analyzing situations objectively, broadening and deepening their thinking, and ensuring the effectiveness of their decisions.