| Summary: | 碩士 === 國立臺灣科技大學 === 資訊管理系 === 106 === The past five years can be seen as the most thriving days of the start-up organizations in Taiwan. Only if the teams have innovative ideas and superior technology, it is possible for them to be admired by the investors. So, not a few start-up companies with great passion and dream emerged. However, after five years, those that can survive in today’s competitive environment are scarce. At this point, what is the problem that causes such outcome?
In fact, the start-up organizations should begin to learn to verify the entrepreneurial opportunity, so that the rate of the start-up companies to survive in the market can be raised. Since external entrepreneurial opportunity will affect the organization’s internal structure and flowchart change, proper internal and external fitting will bring competitiveness and growth to the organization.
Therefore, this study adopts qualitative method as the research method. It discusses the case company, KWT, which was founded in 2015 to offer O2O service to the laundry industry. Besides, it involves three major fields—laundry, logistics, and online service. By means of detailed analyzing this case start-up company, this paper tries to understand how the company identified external entrepreneurial opportunity, and how it carried out the internal organization’s flowchart fitting.
With the start-up organization case, this study expects to probe into how the start-up companies can achieve opportunity identification and opportunity extension through external entrepreneurial opportunity identification. By such way, the first fitting can be proceeded to influence on the organizational strategies and actualize environmental fitting. In the meantime, the internal organization and flowchart can figure out how to coordinate with the organizational strategies to accomplish the second fitting. Consequently, the start-up organizations can complete internal and external fitting to gain more surviving chances. It is hoped that in regard of internal and external fitting, this paper can provide reference to the start-up organizations.
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