| Summary: | 碩士 === 國立臺灣科技大學 === 資訊管理系 === 106 === In recent years, the rapid development of information technology and logistics have caused many changes in consumption habits of consumers. The changes in consumer’s consumption habits holds a major impact on the survival of enterprises. The rise of E-commerce has put a lot of pressure on traditional physical stores, which in turn has set up E-commerce platforms in hopes of retaining their customers. Physical bookstores in Taiwan are currently on the brink of extinction. In addition to declining profits, physical bookstores are also faced with the low purchase intentions of consumers. This has put bookstores in a very dangerous situation which cannot be solved simply by setting up an E-commerce platform. How to leverage the advantages of internet platforms and physical stores will be the major challenge for bookstores if they wish to survive.
This study in presented as a case study, which will analyze the Eslite Bookstore’s business strategy from the organizational ambidexterity point of view. By utilizing Dynamic capability, Enterprise modularization, Organization agility and information fluidity, enterprises will be able to reshape themselves using their own resources. This will enable enterprises to be able to balance the present and the future and ultimately integrate cyber and physical. This study hopes to provide reference for enterprises looking to integrate click and mortar.
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