Explore the Impact of Brand Facebook Page Management on Fan Growth Rate from the Perspective of Social Customer Relationship Management
碩士 === 國立臺灣科技大學 === 資訊管理系 === 106 === This research explores the management and fan growth of brand Facebook Fan Page from the perspective of “customer maintenance” and “customer development” of customer relationship management. According to statistics, there are currently 70 million companies worlw...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7ayzq7 |