Cross-Marketing Customer Relationship Management and Sales Intention - A Case of Banking Credit Granting Commissioner
碩士 === 國立臺灣科技大學 === 企業管理系 === 106 === In recent years, the banking industry’s interest rate spread narrowed, and the fixed income portion declined sharply. There are also some statutory restrictions that have led to a reduction in the amount of lending. Therefore, it is necessary to increase revenue...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/yh27u5 |