THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY ON CORPORATE SUSTAINED COMPETITIVE ADVANTAGE

• Main Authors: Elizabeth Citra Dewi Rahardjo, 蔡美鈴
• Other Authors: Jon-Chi Shyu
• Format: Others
• Language: en_US
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/5nnn6e

碩士 === 國立臺灣科技大學 === 企業管理系 === 106 === Continuous pressure of the implementation of corporate social responsibility (CSR) has become an inescapable priority for business leaders. But often the engagement of CSR does not give as much expected return for the companies, mostly because the management often place business against society, and the CSR programs that most companies engaged are executed in generic ways instead of aligning it with the company’s strategies. If the companies can engage their CSR activities that present an opportunity to create shared value both for the business and the society, CSR can be a tool to achieve competitive advantage. The sustainability of the competitive advantage nowadays is no longer based solely on financial outcomes, but rather associated with non-financial outcomes that are less-tangible and exemplify the company’s distinguished values, in which the concept of sustainability lies on the possibility of competitive duplication. Using Carroll’s (1991) CSR concept which distinguished CSR activities into four inter-related components, this research examines the influence of CSR conducted on Indonesian company’s sustained competitive advantage (SCA) with resource-based view perspective, using process performance as the indicator of SCA. The result showed that CSR engagement has a partial significant influence towards company’s SCA.