Analysis and Research of Discrete products in the Automotive Market -For example by A company

• Main Authors: JU-LIN LEE, 李儒霖
• Other Authors: Shun-Chiao Chang
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/7weph6

碩士 === 國立臺灣科技大學 === 企業管理系 === 106 === To build core competence and sustainable operation is a topic that concerns every enterprise. In an electronic industry that has features of fierce competition and changeable market, every enterprise expects to build their own core values, and search for the emerging market and the next Blue Ocean Market with the aim of seeking high profits and sustainable operation. At present, the capitalization of the automotives semiconductor market is about USD27.4 billion dollars and has indicated a stable growth of 3%–6% every year. This market is the object that semiconductor parts suppliers seeks to explore actively. However, the automotives market has long left an impression with enterprises as having features such as high threshold, high quality, zero-failure, long import time, need for long-term planning and operation, and small profits in short term. Hence, enterprises used to making fast profits and focusing on speed and performance merely march on the spot. This paper conducts a a survey of the global automotives industry by analyzing and probing into the status quo of the current automotives industry. It also seeks to explore the automotive electronics industry and analyze the automotive electronic separated components industry and its essential conditions. Based on Company A, this paper conducts an analysis and exploration using relevant research methods and models to extend understanding of the challenges and basic conditions of the automotives market. The paper also offers strategic suggestions.