The Marketing Strategy of Rice Products – A case study from one of Taiwan food companies
碩士 === 國立臺灣科技大學 === 企業管理系 === 106 === This research object is a Taiwan food company, rice product manufacturer. In this study, we analyze its marketing strategies and existing conditions by five forces and SWOT analysis model respectively, and figure out the future marketing strategies and direction...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6k2kew |