Primacy effect? The interaction effects in eWOM from different platforms on Adoption Behavior: The Case on Hotel Industry
碩士 === 國立臺灣科技大學 === 企業管理系 === 106 === As consumers increasingly rely on eWOM and online reviews when booking accommodations. There are multiple platforms that consumers can access information. However, consumers display limited cognitive abilities, they may only be able to process a limited amount o...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/uqtcr4 |