The Research of Chinese Tourism TV Programs Content Analysis and Viewing Behavior

• Main Authors: LI,YANJIAO, 李燕嬌
• Other Authors: LIAN,SHU-JIN
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/4uk2g9

碩士 === 國立臺灣藝術大學 === 廣播電視學系碩士班廣播電視組 === 106 === Tourism programs in China are popular TV programs in recent years. Because many programs are well-made, carefully selected, and rich in forms, they are increasingly welcomed by the audience. And some of the audience will refer to the program where the tourist attractions as a destination. In this study, there are ten TV programs chosen from the analysis of Chinese tourism TV program. The《Where are we going Dad (Season 2)》and《Divas hit the road(Season 2)》from the Hunan Satellite TV, 《Chef Nic (Season 1)》and《All way along with you(Season 2)》from the Zhejiang Satellite TV, 《Survivor Game》and《Flower Gods》from the Dragon Television, 《The Exploration of The World》and《Be The Idol》from the JiangSu TV. There are 166 TV programs as the samples of analysis, focus on the analysis, the program content, images of the host and guests. Firstly, a quantitatively oriented content analysis method was used to specifically analyze the tourist destinations, the gender and image of the host, the gender of the guests, and the guests' image. At the same time, a qualitative orientation depth interview method was used in conjunction with the satisfaction theory to interview two groups of guests. The first group of in-depth interviews with four professional producers who produce the tourism TV programs, focus on analyzing the motivation and satisfaction of producing TV tourism programs. The second group with four audiences who had already watched all the 166 programs, focus on analyzing the motivation and satisfaction of watching TV tourism programs. In conclusion, the forms of the tourism programs, the destination, the host, the guests and the interactions between the host and guests are the factors of watching. The well-made Chinese tourism television programs have profound and far-reaching significance in humanities education, media industry and tourism industry.