| Summary: | 碩士 === 國立臺灣藝術大學 === 工藝設計學系 === 106 === Abstract：The Taiwan contemporary tea ceremony is an art form displaying the fusion of the tea craft and aesthetic. Along with the time transformation, the new qualia experience activities have arisen. Tea culture not only has profound literature, aesthetic and art traditions, but also bears the contemporary humane creation. The precious culture is passed down by the tea set and tea craft forms and has grown up into characteristic Taiwan tea ceremony culture. By shaping the life style of the tea culture, the intangible cultural connotation has been transformed into tea ceremony art, endowing the life with emotion and touching the heart. Having an insight into the Taiwan contemporary tea ceremony performance and taking the product, service, activity and place as the media, let’s experience the glamor of tea culture and aesthetic feeling deep into heart and savor life.
Adopting the qualitative individual case study method and taking the Tea Party 「slowness and romance」 , 「wuwotea」, 「wintersweet tea party」of the Taiwan pottery workshop as the cases, the qualia and the experience value of the tea ceremony culture were analyzed from the angle of the experience. We also explored how to enforce the consumer’s heart-touching experience through the fusion of the qualia and experience value. In sight of its five major qualia: Attractiveness, Beauty, Creativity, Delicacy, Engineering, the tea ceremony qualia and experience values would be the reference for the application and design of Taiwan contemporary tea ceremony and optimization of the tea ceramic art industry. The conclusions are as follows:
1. Through the creation, development and the identifiability of the tea ceremony, the traditional tea culture would be transformed into a fashion creation; Through the integral aesthetic atmosphere and the sweet-flavor tea drinking, the customer could experience the spiritual entertainment in the new era Taiwan tea ceremony, which would lead to the rising of the happiness and touch of the customers for the Taiwan tea ceremony culture.
2. 「The ability of creation」Through creating traditional and innovative tea ceremony, the ingrained value knowledge of the of the tea ceremony art of the customers would be changed.
3. The tea craftsman with excellent tea craft brewed sweet-flavor and heart-touching tea drinking which would impress the customers and change the their values of the tea culture. The combination of the reestablished values and aesthetic of the Taiwan tea ceremony would trigger the associated experience values in the customers.
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