A Study of Social Media Marketing, Engagement and Brand Equity on Sports Brand of College Student
碩士 === 國立臺灣大學 === 運動設施與健康管理碩士學位學程 === 106 === The purpose of this research is to explore the Facebook use of the sports brands Adidas and Nike in Taiwan, while examining the relationship between gender, involvement, and brands’ use of social media marketing and social media engagement to create an e...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/bg5m5f |