A Study of Factors Affecting Funder’s Intention to Invest in Crowdfunding projects

• Main Authors: Yu-Ta Lai, 賴郁達
• Other Authors: Chorng-Shyong Ong
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/5zw85c

碩士 === 國立臺灣大學 === 資訊管理學研究所 === 106 === With rapid advancement of Internet Technology, applying the power of the crowd becomes much easier than before. Instead of targeting on a small group of professional investors, many startups take crowdfunding as a substitute financing source at home and abroad. As a fast-growing creative industry, however, the characteristics of crowdfunding have yet to be fully studied. In this research, a model based on concepts of valence theory, innovation theory, self-congruence and social support theory is created to examine the motivation of funders to support crowdfunding projects. In the empirical experiment, 148 valid questionnaires were collected. With the examination of reliability and validity, we utilize PLS-SEM to validate the factors affecting funder’s intention to support crowdfunding projects. Findings from the research are listed as follows. (1) Relative advantage, compatibility and self-congruence have significant positive effects on funder’s funding intention (2) Perceived risk has significant negative effects on funder’s funding intention (3) Self-congruence has significant positive effects on compatibility (4) Social support has significant negative effects on perceived risk