Developing Advertising Appeal with the Focus Group Interview – A Case Study of Preneed Funeral Contract
碩士 === 國立臺灣大學 === 國際企業學研究所 === 106 === Though Taiwan has become an aging society, the popularity rate of preneed funeral contract is less than 2.38%. This qualitative research adopts focus group interview that analyses different attitudes toward preneed funeral contract from different members of fam...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/y55gbr |