Product Differentiation Strategy and Business Innovation Strategy- A Case Study of H Corporation

• Main Authors: Chia-Xiang Yu, 游佳祥
• Other Authors: 陸洛
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/w2984e

碩士 === 國立臺灣大學 === 商學研究所 === 106 === Founded in 1978, H Corporation is a company specialized in producing grinding wheel equipment with 29.25 million in capital. Within almost 40 years of experience, H Corporation has reached more than 50 countries selling their products. In 2018, H Corporation will be acquired and merged into KINIK Company, which is one of the biggest supplier in grinding wheel industry. In this study, we interviewed L general manager from H Corporation and collected second-hand information to do the grinding wheel industry analysis, and focus on the diversification and innovation process H Corporation went through, and there could be classified into three stages: First, product differentiation and customization strategy due to the attributes of this industry, Second, Sustaining technology innovation and enter into high-end market, Third, Applying disruptive innovation and product differentiation strategy to try to maintain the company’s growth rate. We tried to analyze the motives of launching this innovation, focus on the completeness of these disruptive innovation business model and give the suggestions. Last but not least, we consider that the KINIK Company’s attitude toward H Corporation’s innovation idea.