Business Model Innovation and Analysis of Subscription Media

• Main Authors: Shou-I Fang, 房首伊
• Other Authors: 游張松
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/btmpnh

碩士 === 國立臺灣大學 === 商學研究所 === 106 === In recent years, there are many ways to get information. But the study notice that there are still some difficulties when the readers search information. For example, when readers read online magazine, they will realize there is just a few content that they are really interested in, so it costs a lot of time to search information. And sometimes when readers wants to discuss the content, they find out that there is no platform to exchange view. On the other hand, the authors and the advisors also want to know what kind of contents readers really feel interested. So there is a serious information gap between content providers and demanders. The study builds the platform by using the concept of Vision – Position – Scenario（VPS） to solve the issue of information inefficiency and explain the value and efficiency on every steps based on Value Creation Cycle（VCC）. So the study propose three solutions: 1. Build a recommendation mechanism by using the content tags, and the readers can find the information they are really interested in efficiently. 2. Build a discussion area to let readers upload their opinions, and the reader accounts should link to the community accounts that make them easily to invite and link up with their friends. 3. Analysis the popularity of the keywords appeared in discussion area, reading time duration, clicks on ads, times of the tags. These data can be the reference basis to authors and advisors. So the study builds the platform to solve the information gap between readers, content providers and advisors. This platform can effectively build up a brand and form alliance with sufficient incentive and create a positive cycle and sustainable development.