Marketing with storytelling：A case study on the micro movie series “House of Little Moment” by Uni-Noodle
碩士 === 國立臺灣大學 === 商學研究所 === 106 === Due to the advances and well-developed of technology, lots of information can be found on the Internet. When launching new products or promoting the brand, many companies attempt to draw consumers’ attention by publishing more attractive ads. However, most of the...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6d53wj |