Innovative Business Model of Music Festival Grouping Platform

• Main Authors: Chia-Hsuan Chiang, 蔣家瑄
• Other Authors: 游張松
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/zzvyr7

碩士 === 國立臺灣大學 === 商學研究所 === 106 === Global music industry has been through structural changes because of the internet popularization and the rise of music streaming platform, causing the revenue diclination at actual records. Thus, music production companies have turned to other targets and taken various try on combining record production, concert, music festival and cross-industry alliance. In addition, thanks to the development of social network, fans have more channel to have more interaction with singers other than only experiencing single way communication from singers or official channels. Fans can experience more sense of participation by means of technology and social network. And approach more potential fans as well as raisin the willingness of actually attending events at the same time. Observing music industry nowadays from customers’ angle, this research has discovered some painpoints. For instance, people have some difficulties inviting right people to join them at attending concerts of music festival among their current friends. By right people, here refers to those who have same preference towards music performer, singer or bands. Another situation is, people are often seeking new ways to make friends and expand their friend zone. In addition, there are now lack of an overall integrated music content exchange platform for column writers, music producer to interact with common listeners. Or even more, to create their own fans group. As for now, all music events organizers can only rely on official page or facebook ads to do all promotions. Based on the demand gaps mentioned above, this research has created a platform that integrate music event organizers, bloggers, column writers and common users basing on the theory of Value Creation Cycle. Using users-provided information and big data to analyze all data and to push notifications precisly, making this platform’s vision” Everyone can find their partners at their own music world” possible. By making the best use of all the data collected from this platform, including feedbacks from general users, event outcomes and market trend analysis, this platform can create a continuous thriving value creation cycle.