The Business Model Decision Process of the Entrepreneurs - A case study of the teaching and learning consulting company

• Main Authors: Yu-Chen Lin, 林禹辰
• Other Authors: 陸洛
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/uxz4sf

碩士 === 國立臺灣大學 === 商學研究所 === 106 === The ethos of entrepreneurship has been taken hold these years; however, according to the report, which is more practical, even if the start-ups could survive through the beginning of the venture, only 1% of them could last more than 5 years. Hence, how a start-up can grow steadily and make profit continuously becomes a new issue, and that’s also the motivation of this study. This dissertation applies the method of case study based on a learning and teaching consulting company. Through the semi-structured interview, researcher can completely understand the story of the entrepreneur and the business model decision process of the venture. Since starting a business is a dynamic process, researcher can find out the way entrepreneur interacted with the environment through qualitative analysis. This study mainly focuses on the critical incidents during the entrepreneurship and the interactions of the entrepreneur and business model. Through the case study, there are four suggestions for managers and entrepreneurs to keep in mind. First, think “BIG” at the beginning stage of the start-up. Second, seize the good chance, and build related core capabilities, resources and an appropriate team. Third, keep the composition of team and the resources flexible in order to deal with the contingency. Finally, do before the change in environment actually happens, if possible. To sum, this dissertation explains how the entrepreneur in the case study interacted with the changes in environment flexibly by using Timmons Model, Business Model Canvas and Lean Canvas. It provides the start-ups a good example in practical and contributes to the sustainability of the venture.