| Summary: | 碩士 === 國立臺灣大學 === 商學研究所 === 106 === The evaluation of corporate social responsibilities’ performance is based on the corporate social responsibility(CSR) ranking data from Common Wealth magazine. The data set is corporates which get CSR award in 2007 to 2016. Research sample includes 277 observations. The following are the three main research issues: (1) influence of CSR on corporate financial performance(CFP), (2) influence of four aspects of CSR on CFP, (3) moderation effect of industrial competition intensity.
The research builds three multiple regression models to examine the above corresponding research issues. All models include three different corporate financial performance indicators: (1) return on assets, (2) return on equity, (3) net profit margin. There are also six control variables in the multiple regression model, including corporate size, R&D intensity, advertisement intensity, Taiwan Stock Exchange/ Over the counter (TSE/OTC), year, and industry category.
According to the result, part of six research hypotheses are proved. (1) CSR has a significantly positive effect on CFP. The better CSR’s performance is, the better CFP is. (2) Both corporate governance and corporate commitment have a significantly positive effect on CFP. However, environmental protection has a significantly negative effect on CFP. (3) Industrial competition intensity has a negative moderation effect on the relationship between CSR and net profit margin. Compared to high industrial competition intensity, the positive effect of CSR on net profit margin is larger in low industrial competition intensity. Therefore, when industrial competition intensity is low, corporate should be more devoted to fulfilling CSR.
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