Service Models for Telecommunications Industry in 5G Era-A Case Study of Taiwan Mobile

• Main Authors: Wan-Ju Liao, 廖婉如
• Other Authors: Chia-Ling Liu
• Format: Others
• Language: en_US
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/59rs9a

碩士 === 國立臺灣大學 === 企業管理碩士專班 === 106 === It has been four years since the introduction of 4G technology in Taiwan. During this time, we experienced an increasing trend of instant message applications. With benefit of convenience in more communication methods, users are less willing to continue using traditionally voice-based communication. It directly causes decreasing revenue and diminishing role of telecommunication carriers in the industry. To maintain the existing market domination, carriers will have to face the challenge and plan with corresponding strategies beforehand. With imminent launch of 5G technology, the objective of this study was to ultimately recommend service models for the case company. The study would investigate the current situation and business model of the industry as a basis for feasible 5G service. Then, the interview was conducted to explore users’ understanding of 5G technology. The result of the study included three suggested models for the carrier to utilize resources and stand out in the industry.