Exploring the Trend of Automobile Print Ads through Narrative Framework

碩士 === 國立臺灣大學 === 生物產業傳播暨發展學研究所 === 106 === Transportation is one of the highest volume of ad serve categories in Taiwan, and the research field of automobile advertising is very full of vitality. However, there are few of relevant studies about exploring the trends of automobile print ads through n...

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Bibliographic Details
Main Authors: Wei-Tarng Goy, 倪煒棠
Other Authors: Chun-Chieh Wang
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/mmn6dw