The research on the transaction model between OTT video platform and content provider

• Main Authors: Yu-Hao Lin, 林昱豪
• Other Authors: 黃奎隆
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/3u2rrm

碩士 === 國立臺灣大學 === 工業工程學研究所 === 106 === The thesis is about the research of the transaction model between content providers and OTT video platforms. To figure out which model works best for content providers and OTT video platforms, we examine how multi-sided platforms model and merchant model is applied in OTT platform’s transaction with content provider and network effect’s influence in their negotiation mechanism and the role that revenue sharing contact play in coordinating content provider and platform’s benefit. In Chapter 1, we brief the reader the background of this thesis, illustrating the motivation and purpose of the research to give the reader an overview of what this thesis is all about. In Chapter 2, through literature review, we interpret the meaning of the current transaction model between content provider and platform via the concept of revenue sharing contract. In Chapter 3, we examine the current transaction model and its implication. Through the above model structure, in Chapter 4, we do the case study on one content provider and gather the insight from industry peer through in depth interview to figure out the possible solution to the industry’s challenge. In Chapter 5, we conclude the study, give our advice to content provider and platform and define the possible future research scope.