Taiwan Culture Tides-An Introduction of the Practice of Taiwanese Design Culture At the time of the After lifting of martial law

• Main Authors: Shih-Chieh Chang, 張世傑
• Other Authors: 連德仁
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/v5aby9

碩士 === 國立臺中科技大學 === 商業設計系碩士班 === 106 === A metaphysical scholar, Andy Clark, suggests that a language is a system that its practical niche falls in humen; in other words, a language gains its foothold because humen use it, which also means a language has its niche. After martial law era was ended in 1987, Taiwanese society entered a blooming era of diverse thinkings. Back then, design theories and visual communications flourished and prospered. Gradually, after thirty years, the late post-martial law era arrived. Prior to this time, the development of the once thriving Taiwanese culture design stopped at a point but then proceeded and later prospered again. Was this because the niche of practical culture design not clear and clarified? Since literature developed the awareness of the late post-martial law era, it has been a trend for art practice to echo the prosperous late post-martial law perspectives in recent years. Literature leads the way for art and then for design. However, the advancement in design field still stalls. The demonstration of Taiwanese culture has gained its foothold in literature and art, yet the practice of Taiwanese culture seems to need to advance more in design. To help understand the cultural practice of the late post-martial law era design, through the analysis of literature and documents, this research sorts out and sums up doubts and concludes that design is a system which is needed by culture and history. Therefore, the niche of design lies in culture and history, and the practical niche of Taiwanese culture design lies in the objective interpretations of history. The linguistic environment in the late martial-law society grows prosperous but still has a vague tendency in cultural aspect; also, its core spirit stays in a status of disperse paradox. This causes culture design''s development to hit a bottleneck and make the practice of Taiwanese culture design remain in a state of self-isolation. However, the multicultural Taiwanese society needs to spiritually unite so that its culture design will have a practical implementation to help itself enter the international community and gain its niche in the world. This research suggests that as the contemporary Taiwanese are anticipating prospective thinkings to create a vista of blue ocean strategy, they, especially, should make the practice of Taiwanese culture design have a distinctive, tough aggressiveness so that the existing core spirit of Taiwan can be carried forward to create economic output values in the late post-martial law era and thereby help steady the niche of Taiwanese culture design. Therefore, this research concludes three proposals: (1) Implement Taiwanese island history to be the foundation of culture design; (2) Construct the Taiwanese life values of design aesthetics; (3) Be duty-bound to the establishment of “Branding Taiwan.”