| Summary: | 碩士 === 國立臺中科技大學 === 商業設計系碩士班 === 106 === In recent years, globalization has gradually brought the similarities and differences between the cities in the world in terms of economy, trends and concepts. Therefore, all the major cities in the world place a great deal of attention on the marketing of city image and the finding of their own positioning. Taichung City is one of the three major cities in Taiwan, and its population has leapt to the second largest in 2017. Through the creation of unique and creative products belonging to Taichung City, this research presents the features of Taichung''s humanities and arts, history, experiences, and beauty so that the created products not only have the image of Taichung City, but also interestingness and uniqueness within the designed products.
Firstly, through literature review, this paper compiled and summarized the related professional theories of cultural product design and urban imagery, and then conducted fieldwork to collect and analyze samples of cultural goods; then, the integrated information was applied to the creation and execution of the product planning and design. Afterward, by integrating the strategical infrastructure of hardware and software launched by the city government to achieve the targeted image with the seven major imageries that can represent Taichung City as reference., four topics of creations were induced – Lucky, Time, Traffic, Fun –Under the framework of this four major categories, three pieces of works were extended respectively, achieving a total of 12 pieces of creative products. First of all, we must develop the creative thinking through different perspectives and out of the frame of association. The next step was to proof and test the stages, to confirm the materials, specifications and structure to be in line with the expectations, and finally, the real products.
With the series of products with Taichung City image “Lucky, Time, Traffic, Fun”, the residents’ identity, sense of honor, and sense of belonging of living in this city can be enhanced, allowing the citizens to be more united. At the same time, it can also increase the international recognition of Taichung City, bringing more tourists, consumption, tourism, investment, other economic benefits, and even the willingness to stay and live in Taichung. This allowed people to enjoy a pleasurable time in this beautiful city and take a wonderful souvenir with Taichung unique features back home. Taichung is definitely the capital of life.
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