| Summary: | 碩士 === 國立臺中科技大學 === 保險金融管理系 === 106 === Corporate social responsibility (CSR) refers to the organization to consider multiple stakeholders and the impact on society, stakeholders include shareholders, employees, creditors, customers, suppliers, governments, competitors, communities, public and other groups, corporate social responsibility investment will have a positive impact on the enterprise, the participants '' trust will positively affect all stakeholders. This research mainly discusses how the insurance industry carries out CSR, introduces the concepts of social support and social exchange and trust, and probes into the social responsibility of social support, social exchange and trust in the insurance industry through literature discussion and interview analysis, and invites senior managers to answer, Finally, the six propositions of this study are summed up according to the results of interview analysis.
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