The Impact of Innovative Service on Consumer Value and Service Experience: An Empirical Study of KKday

碩士 === 國立臺中科技大學 === 企業管理系碩士班 === 106 === In recent years, the business model of destination tourism has arisen, and the development and design of tourism products have incorporated many innovative elements to develop experiential tourism. In the past, most researches focus on the basic definition of...

Full description

Bibliographic Details
Main Authors: Tsu-Ling Hou, 侯姿伶
Other Authors: 李家瑩
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/9n87fw
id ndltd-TW-106NTTI5163036
record_format oai_dc
spelling ndltd-TW-106NTTI51630362019-09-05T03:29:19Z http://ndltd.ncl.edu.tw/handle/9n87fw The Impact of Innovative Service on Consumer Value and Service Experience: An Empirical Study of KKday 創新服務對消費者價值及服務體驗的影響-以旅遊電商KKday為例 Tsu-Ling Hou 侯姿伶 碩士 國立臺中科技大學 企業管理系碩士班 106 In recent years, the business model of destination tourism has arisen, and the development and design of tourism products have incorporated many innovative elements to develop experiential tourism. In the past, most researches focus on the basic definition of smart tourism by using qualitative research or the development of cooperation policy, and few studies discussed innovative service characteristics of the smart tourism. The innovative service characteristic is important, because it affects the consumers’ decision, and competitive advantage of the firms. In this study, users who have used the KKday were invited to fill up questionnaires. Data collected were analyzed through SmsartPLS to verify the proposed model. The results showed that the innovative service characteristics have a significant impact on the functional value and the emotional value, which further affect service experience, among which the innovative service characteristics include: novelty, complementarity and efficiency. In addition, involvement has a moderating effect on the relationship between innovative service characteristics and functional value, but it does not moderate the relationship between innovative service characteristics and emotional value. Perceived control has a moderating effect on the relationship between innovative service characteristics and functional value, but it does not moderate the relationship between innovative service characteristics and emotional value. 李家瑩 2018 學位論文 ; thesis 64 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立臺中科技大學 === 企業管理系碩士班 === 106 === In recent years, the business model of destination tourism has arisen, and the development and design of tourism products have incorporated many innovative elements to develop experiential tourism. In the past, most researches focus on the basic definition of smart tourism by using qualitative research or the development of cooperation policy, and few studies discussed innovative service characteristics of the smart tourism. The innovative service characteristic is important, because it affects the consumers’ decision, and competitive advantage of the firms. In this study, users who have used the KKday were invited to fill up questionnaires. Data collected were analyzed through SmsartPLS to verify the proposed model. The results showed that the innovative service characteristics have a significant impact on the functional value and the emotional value, which further affect service experience, among which the innovative service characteristics include: novelty, complementarity and efficiency. In addition, involvement has a moderating effect on the relationship between innovative service characteristics and functional value, but it does not moderate the relationship between innovative service characteristics and emotional value. Perceived control has a moderating effect on the relationship between innovative service characteristics and functional value, but it does not moderate the relationship between innovative service characteristics and emotional value.
author2 李家瑩
author_facet 李家瑩
Tsu-Ling Hou
侯姿伶
author Tsu-Ling Hou
侯姿伶
spellingShingle Tsu-Ling Hou
侯姿伶
The Impact of Innovative Service on Consumer Value and Service Experience: An Empirical Study of KKday
author_sort Tsu-Ling Hou
title The Impact of Innovative Service on Consumer Value and Service Experience: An Empirical Study of KKday
title_short The Impact of Innovative Service on Consumer Value and Service Experience: An Empirical Study of KKday
title_full The Impact of Innovative Service on Consumer Value and Service Experience: An Empirical Study of KKday
title_fullStr The Impact of Innovative Service on Consumer Value and Service Experience: An Empirical Study of KKday
title_full_unstemmed The Impact of Innovative Service on Consumer Value and Service Experience: An Empirical Study of KKday
title_sort impact of innovative service on consumer value and service experience: an empirical study of kkday
publishDate 2018
url http://ndltd.ncl.edu.tw/handle/9n87fw
work_keys_str_mv AT tsulinghou theimpactofinnovativeserviceonconsumervalueandserviceexperienceanempiricalstudyofkkday
AT hóuzīlíng theimpactofinnovativeserviceonconsumervalueandserviceexperienceanempiricalstudyofkkday
AT tsulinghou chuàngxīnfúwùduìxiāofèizhějiàzhíjífúwùtǐyàndeyǐngxiǎngyǐlǚyóudiànshāngkkdaywèilì
AT hóuzīlíng chuàngxīnfúwùduìxiāofèizhějiàzhíjífúwùtǐyàndeyǐngxiǎngyǐlǚyóudiànshāngkkdaywèilì
AT tsulinghou impactofinnovativeserviceonconsumervalueandserviceexperienceanempiricalstudyofkkday
AT hóuzīlíng impactofinnovativeserviceonconsumervalueandserviceexperienceanempiricalstudyofkkday
_version_ 1719243093623963648