A Study of the Relationships Among Consumers'' Purchase Intention and House Price Income Ratio and Mortgage Rates and Real Estate Tax ~Taking Taichung City as an Example

• Main Authors: Ling-Mei Tsai, 蔡玲美
• Other Authors: 周素娥
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/222esm

碩士 === 國立臺中科技大學 === 企業管理系碩士班 === 106 === Most Taiwanese think that to gain housing ownership equals to have a sweet home. The life-giving forces carry heavy shell and ignore the quality of life. The development of the housing market has contributed to economic growth. Long-term low salary level in Taiwan, make house oweners have to spend their income used to pay for mortgages and to sacrifice the quality of life. According to a survey, residents in Taichung City have to reduce their daily expenses by 38.8% and daily recreation by 22.2% after purchasing a house, which means they become slaves of the houses. Taiwan’s housing ownership nearly by 70%. 127,000 people hold four or more houses but 1.94 million people low income families are haven''t housing ownership. This that shows housing market is disproportion. (2016.11.27, Free Times) The Ministry of Interior’s Construction and Development Department released the 「Statistical Results for Housing Price Capability Indicators」for the third quarter of 2016, pointing out that the country’s housing affordability remained at a slightly lower level at this quarter, with a national housing income ratio of 9.22 times. Affordability is slightly lower, and the expected that house price and income ratio in Taichung City are 7.00-7.99 times higher than the national mode, which is more than 1.23-2.22 times the survey data. On the other hand, housing affordability in Taichung are 7.00-7.99, which is much lower than the national mode. For Taichung citizens, the pain index of private housing is high. The central bank lifted its credit control in March 2016, and the banks competed to launch a grace period or long-term mortgage loan program to attract investment interest. However, from 2019 to 2020, during the peak period of this repayment phase, houseowners face increasing pressure to repay loan. When the number of foreclosures increases, it will inevitably affect economic growth. The low-mortgage-rates environment will indeed contribute to the development of the real estate market, but it can also cause the “subprime mortgage loan storm” effect. The use of this policy is like a knife. Taiwanese government must be cautious. The development of the residential market can indeed lead to the development of related industries such as construction and furniture, and it can increase the effectiveness of economic growth. Rcently, the government''s policy tends to guide the balanced development of the housing ownership and rental market. It seems to be a long-term and necessary major project.