Using Cognitive Information Effect of Website Cues to Examine the Effect on E-loyalty
碩士 === 國立臺北大學 === 國際企業研究所 === 106 === The popularization of the Internet has made online shops increasingly common; they have formed a virtual marketplace. Thus, the purpose of the thesis is to investigate the causal relationship among endorsement and sponsorship disclosure, cognitive information ef...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4xava9 |