| Summary: | 碩士 === 國立臺北大學 === 企業管理學系 === 106 === In recent years, the popularization of Internet and networking devices, the increase of network speed and the decrease of communication costs have made the threshold of users as video producers getting lower and lower, and the degree of freedom has increased, making the application of video more effective wide. As a result, personal communication can now be broadcast with no time difference through a social platform (such as Facebook), the so-called “we media” era, so that everyone can share and share through the live broadcast platform. From the nature of self-acting content to the community can sell the goods. The main purpose of this study is to explore the key success factors of “we” media sales.
This study first used Delphi method to invite 9 more expert or internet celebrity in the field of direct broadcast sales in the country and put forward the factors that they lead to successful sales operations. Summarized a consensus of the important options, continued Kano's method of designing classification. Expected to receive more than 400 consumer’ questionnaires. Analyze and clarify the classification of the importance of success key factors.
The results of the study provide to businesspersons who want to develop their businesses through community development.
|
|---|
