Applying the Theory of Planned Behavior and Motivations to Explore the Souvenir Purchase Intention in Traveling Abroad
碩士 === 國立臺北大學 === 企業管理學系 === 106 === Chinese culture has always attached importance to reciprocity and it is also a demonstration of social value. Thus, it is a common interpersonal interaction for Chinese people to purchase souvenirs when they traveling abroad and it also becomes one of the importa...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/t88fcc |