A Study of Applying TRIZ on Problem-Solving During Products Development - Cases of Mobile Phone ODM Industries

• Main Authors: LIN, CHIEN-NI, 林芊妮
• Other Authors: LEE, HSU-TUNG
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/tgrhed

碩士 === 國立臺北大學 === 企業管理學系 === 106 === Taiwan’s electronics industry is famous for its service of Original Equipment Manufacturer （OEM） as well as Original Design Manufacturer （ODM） in the world. The factors taken into consideration for brand customers choose ODMs include cost, technical capabilities and quality. Besides, Time to market is also a major consideration. During the development process, ODM manufacturers need to integrate resources to meet customer demands to ensure the stability and product launched successfully. In general, seeking low cost for project development and product price, improving production yields and obtaining the necessary quality certifications are all basic requirements in the R & D process. Today, Brand companies are continuously introducing smaller, lighter and powerful models to enhance their product line. But the product life-cycle curve in electronics is steeper than ever before. Therefore, ODMs are constantly hounded by brand customer demands for faster product development schedule. How to avoid mistakes and improve the efficiency of project development in a short period of product development cycle, it becomes the top issue that ODM industry need to solve. However, even if the project manager follows the project management guidelines and the new product development process to execute tasks, there are still many uncontrollable problems that delay the delivery of the project. TRIZ was used in providing solutions for engineering problems, but with more and more applications, TRIZ has been extended from engineering to medicine, food management and business management, etc. Based on the concept of TRIZ, this study classifies engineering parameters and transfers into management parameters, then discusses and analyzes the recurrent problems in smart phone development process. This study may provide TRIZ-like solutions for project-related personnel to solve the frequent issues in the development of smart phone projects. Through various case studies and TRIZ project management parameters establishment, project managers can execute the steps as following to solve the problems: 1. Classification by （TRIZ） management parameters. 2. Apply into the contradiction matrix. 3. Quickly get a viable solution. The results of the study confirm that TRIZ is not only suitable for the smart phone industry with tight schedule, but similar ODM industry can also cite conclusions and improve the efficiency of product development.