| Summary: | 碩士 === 國立臺北大學 === 企業管理學系 === 106 === In recent year, with the development of Internet Technology, people begin to rely on the information systems which developed by IT companies. Therefore, it is quite important what information service employees(ISEs) have done on their service behavior. Because ISEs can be much more close to their customers, they can easily understand and achieve customer’s needs. When ISEs are stimulated through intrinsic motivation, fostering the abilities of creativity, those kinds of abilities could enhance performances of organizations and increase customer satisfaction. The main purpose of this study is to verify the contextual factors that influence innovation service behaviors of ISEs. On the basis of related researches, we found that Relationship with Supervisors, Relationship with Co-workers, Customers Orientation, and Identification which effect intrinsic motivation and increase innovation service behaviors. Furthermore, Learning Orientation as moderator variable also influences innovation service behaviors. According to this study, the findings have implication for researchers and provide contributions not only to ISEs of IT industry for fostering creativities, but to the other industries which own ISEs.
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