Applying Persona to Design Strategy for Educational Product

• Main Authors: Lu, Wei-Sen, 盧偉森
• Other Authors: Lu, Su-Ju
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/8uqq4g

碩士 === 國立臺北教育大學 === 數位科技設計學系(含玩具與遊戲設計碩士班) === 106 === The core value of educational products is learning. This study divides users into five categories by learning ability according to 12-year Education Curriculum Guide, and apply persona to depict user characteristics. Persona is a user-centered design method , anthropomorphizing the characteristics of the target user. Let designers focus on user needs.This study adopted persona to explore design strategy of educational product, defining the characteristics and requirements of various user groups. This method involved establishing a user-centered design process combining the three aforementioned professional perspectives, and set up the design guide and product strategy for various user groups, to serve as a product design reference for product developers in the future. This study uses insect education in natural science as an example because of a wide range of educational products. Amid urban development, students have lost touch with nature and begun to rely on new technologies and multimedia for acquiring knowledge about insects. The production of insect teaching aids lacks adequate design and technical support because it relies solely on teachers’ professionalism, resulting in limited learning efficiency. If three professional aspects, namely education, design, and technology, were combined to commercialize these insect educational product, and the profits of which were invested back into the research and development of such products, insect teaching could be developed in a sustainable manner.The analysis results indicated that differences in autonomous learning skills among users affected the user segmentation of the educational product. Designing educational product and incorporating them into the 12-year Education Curriculum Guide can facilitate developing a series of educational products. Thus, users of such products may experience continuity in their learning.