Using Decision Tree and Regression Tree to Segment Container Shipping Market for Customer Retention

博士 === 國立臺灣海洋大學 === 航運管理學系 === 106 === This study employs classification and regression tree (CART) to segment customer retention for container shipping carriers to divide their customer groups. From the integrated marketing perspective, both methods of decision tree and beta regression tree are use...

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Bibliographic Details
Main Authors: LIN, LE HUI, 林樂輝
Other Authors: Chen, Kee-Kuo
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/dh3p57

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